Sometimes getting a new solution to patients starts with practitioners.

Westinghouse nuclear provides an example for how an intractable disagreement over a new protocol can become a collaboration.

A group of Westinghouse nuclear engineers were being asked to adopt new compliance protocols by management. They resisted the new protocols and it became a contentious issue. Management could not convince the engineers, and engineers could not convince management. When asked why, they said they did not think the new solution was better.

Interactive experiences can help patients to consider a new solution or therapeutic now, even when the norm is to delay as long as possible.

Inspiration for introducing a new model to patients via employers and groups comes from Value Health knee surgeries.