We inspire people to do hard things.

We’re experts in behavioral psychology + data science who built a HIPAA-compliant tech platform to engage & onboard 5k people at once. What happened next will blow your mind.

The first step to inspiring someone to make a change for their own good? To build belief that change is worth the discomfort.

We know how to do that. We help people become educated and motivated to live well.

Our platform has touched 100,000 people so far.

We’re just getting started. 

Affective Health started as a conversation between three cognitive scientists. Is it possible to change the way people begin hard things—so they don’t get stuck in hard feelings?

Humans are wired for conversation and connection.

Connection was impossible in 1-to-many health communications.

So we built a connection delivery system for improving health every day.

Our platform took its first steps.

After a baptism by fire at the leading nuclear engineering company, we earned the IT security seal of approval.

(Yes, we're compliant with anything your IT department was going to ask you about.)

100,000+ connections later, we’re on a mission to inspire people to take their first steps to better health.

The People People

Joe Stafura, Founder

Chief Technology Advisor

Elissa Ashwood

Chief Executive Officer

JZ Stafura

Chief Cognitive Scientist Advisor

Renzo Diaz

Full-Stack Developer

“You can’t change someone’s life with an alarm system. That’s why we design behavior change communications. People are smart. They’ll start to believe and do things on their own. We think about engagement as belief. When a person understands, they feel a bit more in control. They gain acceptance about their condition. Then they’re more likely to take action that’s good for them, and good for you.” 

— Joe Stafura, PhD, Founder, Affective Health

We’re the Enrollment Agency Who Believes In Human Agency.