Client Case Study - The DeBruce Foundation
Picky teens pick interactive
While most client projects are private, this one is available to the public as part of The DeBruce Foundation’s charitable mission.
The DeBruce Foundation recognizes economic security as an important health and wellbeing issue. Their analysis showed that by the end of high school, when students are making big life and career decisions, on average they have explored only 0-2 careers. The Foundation’s mission to expand economic pathways to career growth and opportunity required youth to adopt a new approach to work options. This meant exploring more careers with a fundamentally new mindset.
The challenge was that institutions and industry organizations were still providing messages aimed at matching oneself to only a handful of careers, while employment data forecasts showed that these teens could expect to hold ten or more occupations, many of which have not even been invented yet. Preparing for that future, and being ahead of other institutions to deliver new messages, was a bold endeavor.
Affective Health worked with The DeBruce Foundation team to create 90-second interactive career insight experiences featuring their resources. These experiences launched from their blog with public access with promotion by partner organizations.
Despite assumptions that youth 13-18 would find the work topic boring and the experiences might not hold these media-savvy consumers attention we moved forward with publishing. Within months the Foundation saw youth complete over 80,000 experiences, with completion rates above 90%. This was far faster adoption than any project to date, including their signature Agile Work Profiler assessment.
Youth chose these interactive experiences over other learning experiences when placed side by side, and they have provided hundreds of moving testimonials about how these brief experiences inspired them to explore more careers. Explore the Foundation and experience our interactive platform with these simple blog posts.
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