Why easy access to health solutions is not enough to get people enrolling

You’ve already put your product in an online portal for easy access. Why isn’t that enough to get people enrolling?

Putting your health product into an online portal for easy online access IS an important step.

But it’s not enough.

Your product is really asking someone to make a behavior change.

Behavior change doesn’t start with access.

Access doesn’t equal acceptance that the person has a problem they are going to have to deal with.

Acceptance is one of two critical mindset changes that have to happen before someone is ready to access your product.

Getting acceptance at scale can be really tricky.

Value Health, who needed to get patients accepting that it was time for them to have knee surgery, already knew exactly when someone was taking enough ibuprofen and living with enough pain that they started to consider knee surgery instead of doing more damage to their knee.

But it was only when we put that information into a relationship-building scaled interactive experience that they saw a big difference in results.

Merely asking those clinical questions on a survey didn’t achieve that.

Need some acceptance to help fill that leaking part of your enrollment pipeline? In my role as Chief Product Officer at Affective Health, and along with my brilliant science colleagues there, we can help.

We know that how people feel about their health drives what people do about their health. We create mini programs that help people make good decisions about their health.